Baume & Mercier Riviera Automatic 42mm

The Baume & Mercier Riviera 10660 combines athletic character with relaxed contemporary elegance. Its assertive design is built around the collection’s iconic twelve-sided architecture, originally introduced in 1973.

The 42mm case combines polished, satin-finished and matte stainless steel with a sandblasted titanium bezel secured by four functional screws. A gold-PVD steel ring adds warmth and luminosity, creating an elegant contrast with the bezel’s understated grey finish.

Its lacquered slate-grey dial features a tone-on-tone wave decoration inspired by the French Riviera. Gold-PVD Roman numerals and hour markers coordinate with the 5N gold-toned Dauphine hands, while white Super-LumiNova ensures clear readability in reduced light. A date window at 3 o’clock adds everyday practicality.

The Swiss automatic Sellita SW200-1 movement operates at 28,800 vibrations per hour and provides approximately 38 hours of power reserve. Its robust construction and 100-metre water resistance make the Riviera 10660 suitable for everyday wear.

An integrated grey HNBR rubber strap reinforces the watch’s sporty identity. Baume & Mercier’s Fast Strap system allows it to be exchanged without tools, while the adjustable triple-folding clasp provides a secure and comfortable fit.

Key features:

• Brand: Baume & Mercier
• Collection: Riviera
• Model: Riviera 10660
• Reference: M0A10660
• Movement: Swiss automatic
• Calibre: Sellita SW200-1
• Frequency: 28,800 vibrations per hour / 4Hz
• Jewels: 26
• Power reserve: Approximately 38 hours
• Functions: Hours, minutes, central seconds and date
• Case material: Stainless steel and titanium
• Case finishes: Polished, satin-finished and matte
• Case shape: Dodecagonal
• Case diameter: 42mm
• Case thickness: 10.66mm
• Bezel: Sandblasted titanium with four functional screws
• Bezel ring: Gold-PVD-coated steel
• Dial: Lacquered slate grey with tone-on-tone wave decoration
• Hour markers: Gold-PVD Roman numerals and indexes
• Hands: 5N gold-toned Dauphine hands
• Luminescence: White Super-LumiNova
• Crystal: Sapphire crystal
• Case back: Solid screwed case back
• Strap: Grey HNBR rubber
• Strap system: Fast Strap tool-free interchangeable construction
• Clasp: Adjustable triple-folding clasp
• Water resistance: 100 metres / 10 ATM
• Origin: Swiss Made