When Desco von Schulthess, an internationally operating company, launched its first watch models under the **Maurice Lacroix** name in 1975, it was able to draw upon many years of experience and expertise within the industry. Founded in Zurich in 1889, the company had served since 1946 as a valuable link between renowned Swiss watch brands and the rest of the world, particularly the Far East.

In the early 1960s, **Maurice Lacroix’s** parent company acquired a watch-assembly factory in Saignelégier. There, in the heart of the Swiss Jura Mountains, high-quality watches were produced for several brands, bearing their respective private-label signatures on the dial, case and movement. With decades of expertise in crafting exceptional timepieces, it was only a natural step for Desco von Schulthess to establish its own brand: **Maurice Lacroix**.